Xia Shudong, chairman of Zhongjiao Xing Road: Digital innovation is the key to becoming a logistics power
2023/3/8 16:55:25

作为支撑国民经济发展的重要环节,物流行业受到了各界广泛关注。在2023年两会期间,针对如何促进物流业供应链提质增效、进一步降低成本等问题,多位代表及全国政协委员就加强物流基础设施数字化建设、提升供应链效能提出建议,尽快出台公路物流基础设施数字化标准、从顶层设计引导数字化升级成为共识。As an important link to support the development of national economy, logistics industry has been widely concerned by all walks of life. During the two sessions in 2023, in view of how to promote the logistics industry supply chain to improve quality and efficiency, further reduce costs and other issues, a number of representatives and members of the National Committee of the Chinese People's Political Consultative Conference put forward suggestions on strengthening the digital construction of logistics infrastructure, improve the efficiency of the supply chain, as soon as possible to introduce the highway logistics infrastructure digital standards, from the top-level design to guide the digital upgrade has become a consensus.

What cannot be ignored is that the logistics industry is still low in intensity, resulting in high cost, information opacity, low operational efficiency, large but not strong industry and many other problems. The emergence of logistics AI, big data, Internet of things, cloud computing and other technologies makes the digital transformation of the logistics industry possible.


 (中交兴路董事长夏曙东)
                    (中交兴路董事长夏曙东)
  • (Xia Shudong, Chairman of Zhongjiao Xing Road)

中交兴路董事长夏曙东认为,未来五年将是中国由物流大国迈向物流强国的关键时期,物流数字化是畅通国内大循环新发展格局的重要支撑。实现物流强国和物流数字化的背后,离不开高水平科技的自立自强,数字化创新是其中的关键所在。Xia Shudong, chairman of ZhongJiaoxing Road, believes that the next five years will be a crucial period for China to move from a big logistics country to a strong logistics country, and the digitalization of logistics is an important support for unimpeded new development pattern of domestic great circulation. Behind the realization of logistics power and logistics digitalization, can not be separated from the high level of science and technology self-reliance, digital innovation is the key.

Cost reduction and efficiency into the logistics industry trend digital transformation is imminent

With the optimization and adjustment of epidemic prevention and control policies, various industries have begun to recover, and the economy has continued to recover. As an important link between the production end and the consumption end, logistics demand is expected to continue to increase. At the same time, under the influence of industrial and consumption upgrading, all walks of life have put forward higher requirements for further implementation of cost reduction and efficiency improvement in the logistics industry.

In order to improve the quality, efficiency and cost of modern logistics, improve the resilience and safety of industrial chain and supply chain, The General Office of the State Council issued the notice of the 14th Five-Year Plan for the Development of Modern Logistics (hereinafter referred to as the "Plan") in December last year, pointing out that the digital transformation of logistics should be accelerated.

The plan proposes to use modern information technology to promote the online and digital logistics elements, develop diversified application scenarios, and realize the online and offline linkage of logistics resources. Platform enterprises and digital service providers are encouraged to develop cloud platforms and cloud services for micro, small and medium-sized enterprises, strengthen the collection, analysis and application of logistics big data, and enhance the value of logistics data.

It is worth noting that although under the joint efforts of all sectors of the logistics industry, comprehensive digital transformation has become a trend, but the speed of transformation in different segments of the industry is uneven.

As an important transport body in the logistics industry, road freight connects urban and rural areas, enterprises, regions, service industry, agriculture and other industries. It plays a link role in social production, circulation and consumption, and the transport volume accounts for nearly 70% of the total freight volume of the whole society. However, since the road freight market is mostly populated by truck drivers, the overall industry concentration is low, resulting in a lower level of digitalization than other logistics segments. The industry is generally faced with low turnover efficiency of goods, high empty rate of vehicles, intermediate links, manual work than major problems, accumulated diseases urgently need to be broken.

In view of the issues such as accelerating the digital transformation of highway freight transportation, solving the digital asymmetry, and helping the industry to reduce costs and increase efficiency, ZhongJiaoxing Road analyzed that, in the post-epidemic period, the digitalization process in the logistics field will be accelerated, and the optimization of a single business scenario can no longer meet the overall needs of the industrial digital transformation, and the overall optimization of the entire supply chain is the future theme. Starting from the big data and scientific and technological capability of logistics transportation scenes, it enables shippers, logistics enterprises and fleets to provide highly competitive products such as freight visualization in transit, intelligent scheduling of transport capacity, cargo supervision and traceability. At the same time, it integrates excellent system suppliers such as trunk lines, warehousing and distribution, so as to organically connect data of various scenes and build for shippers and supply chain logistics enterprises Logistics control tower, become a strong support of elastic supply chain.


 (中交兴路供应链可视化图)
(中交兴路供应链可视化图)(Visualization of supply chain of Zhongjiao Xing Road)
In this way, information silos can be broken in the future, so that the logistics data circulation within and between enterprises can generate greater value, and promote the core competitiveness of enterprises and the further improvement of social productivity.

Facing the new market environment of the logistics industry, Xia Shudong said that road freight is the lifeblood of the economy. To overcome the technical difficulties, from improving the level of freight safety to accelerating the digital transformation and upgrading of China's road freight, innovative mode is the key, which can not only improve the efficiency of the industry, but also promote the high-quality development of the freight industry.

Innovative technology to solve the pain points of freight industry private economy will welcome new space for development

Although there are still many challenges in the implementation process, the digital transformation of highway freight transportation is imperative. It is widely believed in the market that accelerating the transparency of the full link, including waybill flow and process operations, the status of vehicles and goods, industrial demand chain and other links, is the fundamental solution to the problem of digital transformation, and a large number of data support is needed in this process.

Zhongjiaoxing Road is the technical support unit of the national road freight vehicle public supervision and service platform (referred to as "Freight Platform"). The freight platform provides multiple services such as automatic vehicle dynamic monitoring, accurate information delivery, location and trajectory inquiry for owners of heavy trucks and semi-tractor. To provide the industry authorities with vehicle safety supervision, traffic facilitation, public opinion monitoring, industry dynamic analysis and other data support. Since 2013, more than 8.6 billion driving risk alert services have been provided.


 (中交兴路物流数字化实践版图)
(中交兴路物流数字化实践版图)(Logistics Digital practice map of Zhongjiao Xing Road)
By digitizing "big truck", the smallest unit of highway freight transport, Zhongjiaoxing Road integrates static information such as vehicle type, location, common route and order data, and dynamic information such as running track, real-time road conditions, time and space to precipitate the elements of highway freight data. At the same time, it combines mass data such as "people, vehicles, goods and enterprises" and technologies such as AI, big data and Internet of Things A variety of solutions have been introduced to different road freight scenarios and participants.

Specifically, in response to enterprises' demand for all-round tracking and management of cargo transportation, Zhongjiaoxing Road uses AI algorithm, on-board terminal and intelligent Internet of Things technology to achieve a high degree of restoration and visualization of transport nodes and vehicles in transit. For the plant management of bulk commodity logistics enterprises such as steel, coal and fast consumer goods, the bulk logistics data intelligence platform integrates the logistics business management system, GIS map and the refined management scheme of the park to provide enterprises with depth map mapping, intelligent row number of transport vehicles, intra-plant segmentation navigation, intra-plant vehicle management and other information, making the factory smarter and more transparent.

In addition, Che Wang Da Ka App can provide a series of services including "transport capacity, in-transit, insurance, oil, finance and community" for small and medium-sized transport enterprises, small and medium-sized fleets and truck drivers. Using the network freight solution, it can realize the search for vehicles and goods, the full process of visual tracking of orders, financial management, the whole process of collaborative data management and seamless docking with the provincial platform.

Through the mode of Zhongjiao Xing road, the digital transformation of each link in highway freight has been accelerated. Data show that "in-transit management" increases efficiency by 80%, reduces the investment of in-transit managers by 70%, and increases the active discovery efficiency of abnormal situations by 90%. Chewang big card serves 9 million truck drivers; Through the bulk logistics data intelligence platform, Hesteel Group saves 105 million yuan of freight annually, and the average waiting time for goods is shortened from 2-3 days to 6-8 hours; Network freight solutions for more than 3,000 logistics enterprises to provide in-transit transportation management services, to assist nearly 800 network cargo enterprises to obtain qualifications.

What cannot be ignored is that science and technology not only accelerates the digital transformation of the logistics industry, but also provides new support for the digital economy, which is the embodiment of the active private economy. According to incomplete statistics of Blockchain Application Branch of China Federation of Logistics and Purchasing and on-chain Digital Industry Research Institute, in terms of enterprise revenue scale, the overall digital logistics market scale is 35.67 billion yuan in 2020 and will grow to 128.05 billion yuan in 2022, with an annual compound growth rate of 70.86%, showing a rapid growth trend of the overall digital logistics market.

In Xia's view, at a time when the global economy presents a high degree of uncertainty and faces great challenges, the Central Economic Work Conference once again reaffirmed the "two unwavering" injected strong confidence into the private economy. Under the "two unwavering" basic policies, the environment for the development of the private economy has been continuously optimized, especially in the state's support for scientific and technological innovation of private enterprises. The development advantages and potential of private enterprises will be further released, and more private economic forces will enter a higher competition platform and embrace broader space for development.


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